1. Coffee freshness is NOT an issue with us since:
Fresh Roasted:Local Delivered
2b. Coffee/Water ratio. According to the National Coffee Association of America (2017), "A general guideline is called the "Golden Ratio" - one to two tablespoons of ground coffee for every six fl ounces of water. This can be adjusted to suit individual taste preferences. http://www.ncausa.org/About-Coffee/How-to-Brew-Coffee
According to the Specialty Coffee Association of America (2017), Coffee freshness, Water quality / Ratio of Coffee to Water, & Grind are the most important factor when preparing a great cup of coffee! http://www.scaa.org/?page=resources&d=brewing-best-practices
How to get the most out of your freshly roasted coffee.
3. Grind. Here is where I find folks have the most difficulty. Bottom line - be patient with yourself while you discover what grind works best for YOUR brew system and taste. The general rule is (after checking coffee freshness and water quality/ratio), if your coffee is too bitter, then make your grind coarser. If your coffee is too bland or sour, then grind finer.
Also, we recommend your treat yourself to a good burr grinder. A hand grinder ($25) works great! https://www.amazon.com/Manual-Coffee-Grinder-Conical-Stainless/dp/B074LWZ3ZM/ref=sr_1_7?s=kitchen&ie=UTF8&qid=1506258050&sr=1-7&keywords=hand+coffee+grinder
Lee Eckle of Specialtycoffeeadvisor.com offers a simple little article on this. http://www.specialty-coffee-advisor.com/how-to-grind-coffee.html#Cup
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2a. Water quality is arguably the most important variable that effects the quality of your cup since 99% of your coffee is actually water.
For most people, use of cold bottled water is the easiest (but not optimal) way to deal with the issue. Testing your water and more importantly what to do with your results, is complicated at best. Email us if you have questions. Check out this Youtube video https://www.youtube.com/watch?v=ZsZ-ux2bEp0 http://www.scaa.org/PDF/resources/water-standards.pdf